Constructing an effective direct mail marketing campaign is a lot like preparing an excellent meal. The devil is in the details, and the secret is in the sauce. That being said, there are a few tried and true tricks you can apply to your campaign to cook up some success.
Marketing Tip #1 – A Mile in They are Shoes
Put yourself in the customer’s shoes. Knowing your target audience is as essential, if not more so, than knowing your product. Certain people are looking to drive an SUV while others only see themselves in a car, truck, or van. Now think about how the most stalwart car lady would feel when asked to test drive the SUV. She will not want to, and she will not want to open a piece of mail that is equally unattractive.
Create a piece of mail your audience will want to open by designing it for them. Think about what your potential readers want to see. Whether it is: “Your loan is approved ” or “Final warning about debt consolidation,” you can make opening your direct mail like opening the door to the perfect vehicle by putting yourself in your customer’s shoes.
Marketing Tip #2 – Make It Shine
You can expect more when you sell a clean vehicle. The mail your potential customers opens is no different. After all, it is an extension of your sales team. You would not want unkempt, dirty salespersons who mumble speak to a customer, so don’t put washy words in a washed-out mailer. Develop compelling stories that motivate action for your writing and choose a reliable printer that does a clean, spotless job.
Marketing Tip #3 – Use a List
The phone book is not a list. For effective direct mail marketing, you need a targeted list. One of the best products we offer is designed to help you overcome this issue, so you are at a high starting point. Our Predictive Buyer Program puts buy here pay here consumers in your sites, saving you money by making your direct mail marketing campaign even more useful.