FINANCE FIRST™ CARD DATA MAIL PROGRAM
THE #1 DATA-DRIVEN TARGETED SUBPRIME DATA MAIL PROGRAM IN THE INDUSTRY!
According to recent statistics, 21 percent of consumers have subprime credit. For many, it hasn’t been so bad that they’ve had to file bankruptcy, but knowing that they have less than perfect credit, they aren’t out shopping for a vehicle. To bring that customer into your dealership, you need to reach out to them directly.
The FINANCE FIRST™ Card data mail program targets subprime consumers using unique criteria. We help you get in front of those consumers who have a higher probability of being financed by your subprime finance sources.
We mail the customer a letter by First Class mail, not third class like our competitors. Our personally embossed plastic card with the “peek-a-boo” window and invitation letter creates a high opening rate.
HIGHEST RESPONSE RATES
In each credit mail piece, we use two different “calls to action.” Each direct consumer marketing piece provides an 800 number backed by a live call center, as well as our web response site FINANCEFIRSTCARD.COM. This direct mail marketing process results in a response rate that is typically two to 10 times the national average.
EFFECTIVE TARGETED MARKETING
By responding to the offer in the credit mail piece, this customer has shown the “intent” to buy a car, unlike the internet lead that wants to refinance their car or get a loan to purchase a vehicle from another dealership or individual. The phone numbers always work, because the customers call us.
NO ” DEAL-KILLER” MARKETING
We have spent over 30 years in subprime and are familiar with most finance company scorecards. We use this information to “build ” a customer that wont fall through the cracks.
ALL OUR PROGRAMS ARE COMPREHENSIVE
You’ll never have to buy a list, make a label, print a letter, stuff an envelope, or lick a stamp. Because we sell only products we created, we understand them better than any third-party brokers could. We know these products because we invented these products. These are unmatched, cutting-edge subprime products, and that’s why they produce the highest response rates in our industry!
SOME OF THE LENDERS THAT PAIR WELL WITH FINANCE FIRST
1st Investors Financial Services
Autotrakk (Subprime Leasing)
Capital One Auto Finance
CAR Financial Services, Inc.
Consumer Portfolio Services
Credit Acceptance Corp. (CAC)
Gateway Financial Solutions
Prestige Financial Services
Santander Consumer USA
United Acceptance Inc
United Auto Credit