Direct Mail And Trigger Mail Marketing
Electronic communications might be prevalent now, but it is still hard to beat the effectiveness of Direct Mail And Trigger Mail Marketing. The tactile nature of postcards and letters lets them stand out in people’s minds. However, not all such campaigns are equally potent. Below are tips for increasing your direct mailer’s response rates.
Contact Info Is Vital
Invite your direct mailers recipients to contact you, and make it easy for them to do so by providing various forms of contact information: your mailing address, phone number, emailers address, and so on. All of this info should be printed in large, bold lettering. You might even wish to give people an incentive to get in touch with you: a limited-time discount, for example.
Simple and Engaging
Each of your direct mailers campaigns should have only one purpose, and you should keep that message brief and straightforward. For example, you might publicize a new product or an upcoming sale. Moreover, that item should sound exciting and beneficial.
For every direct mailer drive that you launch, send at least a few missives to each potential customer. Most people will disregard your mailings the first and second time, but eventually, many will read your message and give it due consideration. Also, be aware that the same logo should prominently appear on all of your mailers.
What’s more, measure your response rates carefully, and try to tweak your mailers as you go along. You might discover that you get more replies when you, say, place a certain photo on your letter or when you use an unusual stamp. Keep using whatever it is that seems to attract more attention.Direct mail and trigger mail marketing is more effective than a digital only presence.
Send Trigger Mailers with Targeted Mailing Lists
Perhaps the most reliable way to get responses is to use trigger mailers. Trigger mailers target individuals who fall into specific categories. For instance, you could send someone who’s about to celebrate a birthday an envelope with a “happy birthday” greeting. If you sell baby products, you could direct trigger mailers to new parents. Possibilities abound.
To know which kinds of trigger mailers to send to which individuals, you need to target mailing lists, which are databases that supply the names of potential customers in all sorts of groupings. Of course, you must get your targeted lists from an organization that’s reliable and reputable, and one that guarantees results